sales resistance

sales resistance
noun
resistance by potential customers to aggressive selling practices
• Hypernyms: ↑resistance

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noun
1. : the power, capacity, or disposition to resist buying goods or services offered for sale

surveys … to determine the presumptive sales resistance of potential purchasers — Charles Merz

2. : disinclination to accept or approve (as new ideas or proposals)

millions were spent … to hammer away at the sales resistance of voters — Nation

sales resistance to the author's ideas is likely to be still more gratuitously stimulated by elementary infelicities of idiom — Randolph Quirk

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the ability or inclination to refuse to buy a product, service, etc., offered.
[1920-25]

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sales resistance noun
Unwillingness of potential customers to buy, or resistance to aggressive selling techniques
• • •
Main Entry: ↑sale

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sales resistance,
a customer's unwillingness to buy, because of price, class, nature, and appearance of goods, or other causes: »

to overcome sales resistance.


Useful english dictionary. 2012.

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